The idea of founding Celsius Degree Entertainment germinated on a cold windy evening in Germinston Johannesburg in 2009. By 2011, the idea had blossomed and gained rooted reach in the underground house scene that was emerging in Nairobi. Currently, Celsius Degree is a music record label with an effervescent difference. Celsius Degree produces its own brand of music, Equatorial House & Alternative genres. Celsius Degree also organizes entertainment endeavors for corporates and private parties of all sorts.
For the uninitiated, Equatorial House captures the unique indigenous sounds of East Africa, especially Kenya. East Africa has long been derided for being a copycat space that has hardly generated any distinctive sounds or musical genres of note. DRC for example has managed to export Lingala, whilst South Africa is renowned for its Kwaito and off course, exceptional House sounds. Nigeria, currently, is creating a cozy sound niche with its bitey “Afrobeat” sound. Celsius Degree seeks to lead the trail in the birthing of Equatorial House, which we truly believe will firmly put East Africa on the world map.
At Celsius Degree, we embrace open innovation and employ it as the principal philosophy of engaging with our fellow counterparts in the music business both within and without our borders. Open innovation is a paradigm that assumes that establishments can and should use external ideas as well as internal ideas, and internal and external paths to market, as the establishments look to advance their products and reach. In other words, it is innovating with partners by sharing risk and sharing reward as well. As such, at Celsius Degree we work with a selection of affiliates who share the dream and passion of Celsius Degree.
These are Beetroot (Nairobi), Taigo Onez (Chicago), Mackboogaloo (Los Angeles), Amrisha Prashar (New Delhi) & Marcus Ezra (Nairobi).
At Celsius Degree, we aim to be the leading House label in East and Central Africa for years to come. As such, we believe in hard work, efficiency, dedication, passion, loyalty and most importantly, quality.
Welcome on board.