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From the blog

ARE VISUALS AS IMPORTANT AS THE MUSIC ITSELF?

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Written By Jacob Solomon, 11/18/2013

ARE VISUALS AS IMPORTANT AS THE MUSIC ITSELF?

Written By Jacob Solomon, 11/18/2013

I saw a woman, she was looking right through me…I wondered what she was looking at; who was she trying to seduce? Why did I care about her? Why is this bloody song in my head? She looks at me in despair she reaches out to me, but he is dragging her away. I want there to be a conclusion but there is none.

One of the greatest challenges today is that Music is easily accessible legally as well as illegally. It is consumed and forgotten about daily, if not hourly. It seems that an upcoming musician can only sustain his/her popularity if he/she consistently puts out content. Although, quantity is not the sole solution to getting noticed (Petchers, 2012).

According to Chris Dobrian music is a language, which is so subjective it has led to the practice of attempting to “translate” music into words or to “describe” musical phenomena in words, or to “explain” the causes of musical phenomena.

The sheer quantity of language expended about music is enormous, and includes writings and lectures on music history, music “appreciation”, music “theory”, music criticism, description of musical phenomena (from both scientific and experiential points of view), and systems and methods for creating music (Dobrian, 1992). Music can only be truly understood by the creator himself/herself, it is about self-expression, the creator has a message he/she is trying to convey through their work. Visual aids can be used to further enforce their message to their audience. Our senses are unified so when visuals are paired with sound it is interpreted as a unified whole.

When creating a brand for a company or a product, the brand needs to be looked in its entirety. The concept, name and symbols, as well as supporting products and services have to be considered. This is further broken into three main parts in the process of communication: intent, media, and response. As applied to the product context, we talk about: concept, product, and image (Karjalainen, Laaksonen, & Ainamo, 2009). The above video’s concept is love. It’s further broken down into an aspect of love (longing), it follows the actor’s longing from childhood to adulthood, exemplified through the animation designed in a child’s drawing style to reflect the artist when he was young and the real world to portray his maturity.

Videos are able to allow songs to stand out, for instance the song’s lyrics are unoriginal, but the video brings out an even deeper meaning – Have you ever missed someone so much you would do the impossible to get them back?

 

One cannot deny how important visuals are in this age especially through the dawn of audio visual media, as well as convergence of media. It takes a combined effort of all channels to deliver a unified message.

 

REFERENCES

Dobrian, C. (1992). Music and Language. Retrieved November 18, 2013, from Claire Trevor School of Arts: http://music.arts.uci.edu/dobrian/CD.music.lang.htm#information

Karjalainen, T.‐M., Laaksonen, L., & Ainamo, A. (2009). Analyzing concept building and visual communication within heavy metal music. Retrieved November 18, 2013, from Design Skolen Kolding: http://www.designskolenkolding.dk/fileadmin/PDF/Forskning/Nordcode_09/Analyzing_Concept_Building_and_Visual_Communication_.pdf

Petchers, B. (2012, January 08). The Collision Of Music and Video. Retrieved November 18, 2013, from Forbes: http://www.forbes.com/sites/brianpetchers/2012/08/01/the-collision-of-music-and-video/